United States – China Trade Relations

Tuesday November 8, 2016 marked a new age of American politics. Donald Trump shocked the world and became the 45th President of the United States of America. The controversial businessman captivated the American public with his unconventional rhetoric and “in-your-face” campaign style. Throughout his campaign to becoming President he proposed many agendas and ideas on what he thought it would take to “make America great again.” One of his big talking to points during his campaign crusade was that he wanted to put America “first” again. Which means he essentially wants to initiate plans that benefit America first and then worry about the outside world. This was very controversial considering America has always done whatever they could to help other countries. However, Trump and his advisors believe that we as a country might be helping out others and suffering the consequences.

This idea of putting America first goes hand in hand with how he is dealing with international trade, most notably China. Donald Trump has often said that China is responsible for nearly half of our trade deficit and he believes that their government is manipulating their currency. To counter this, Donald Trump has proposed we slap a 45 percent tariff on all Chinese imports. The Trump administration says that this tariff would stem from years of China stealing jobs and manipulating the trade system. Recent studies have put the total job losses in the US associated with the Chinese at 2 million. Most of these jobs are in the manufacturing industry.

Fearing a significant tariff on their imports, China has now threatened to retaliate if these tariffs are in fact imposed. The Chinese government has relayed the message to the US government urging against these “outlandish” tariffs (McDonald). China’s Commerce Minister Zhong Shan stated that the US and China are interdependent and bilateral trade relations would have an impact on the worldwide economy. They are afraid that if things start to escalate a trade war might be imminent (McDonald).

A trade war between the US and China would have significant impact on both economies. First, if trump imposes his tariffs, China’s exports to the United States would fall around 25 percent. This means that China’s annual economic growth would decrease by as much as 1 percent. If China retaliates and imposes a tariff on the US, its economic growth would as much as a quarter percentage point (Reuters). Not to mention the consumers that would ultimately suffer. If Chinese imports get taxed, then companies would be forced to raise their prices, which would then hurt the consumer of said products. Really what this comes down to is the US trying to decrease the trade deficit with China. There are several ideas out there on how to go about this. One idea was that instead of placing a tariff on all Chinese imports, just impose targeted tariffs instead. These tariffs would be put on products that face heavy competition from Chinese imports such as steel, machinery, and auto parts. Another way to decrease the deficit would be enhance service exports to China.

Like any problem, the best to solving one is through discussion. These tensions between the US and Chinese governments are very real and very serious. The two biggest economies in the world are on the brink of a stand-off that could set both economies backwards. Sun Jiwen, spokesman for China’s Ministry of Commerce, believes that these trade tensions will resolve through much-needed dialogue. However, it might take a little more than an open invitation for Trump to join the table of discussion. Trump is playing hardball. He feels that the US has been wronged since China has joined the WTO (World Trade Organization) in 2001 (Reuters). China has said they are willing to sit down with Trump administration to come up with a plan that could benefit both nations. China’s President Xi Jinping has defended free trade on numerous occasions and stated that “no one will emerge as a winner” in an international trade war (Reuters).

These are significant times in our country. The US has always been at the forefront world leadership and it is interesting to see with this new administration how these problems will play out. Every decision has a consequence, good or bad. I hope the Trump administration weighs all of the options before irrationally making a decision. The fate of the United States economy depends on it.

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Major Importing Countries Of Basmati Rice

In the period of worldwide markets and the subsequent improvement of universal licensed innovation rights, clashes emerge between industrialized countries looking to grow new items from plants, and creating countries trying to profit by their indigenous vegetation. One case is the contention over basmati rice. Since quite a while ago recognized as beginning in the Indian sub-landmass, basmati rice is prized for its unmistakable fragrance, season, and long, slim, fleecy grains.

A standout amongst the most essential measures of numerous Asian nations’ financial execution is the cost and nature of its rice. It’s no big surprise, at that point, that policymakers have taken huge walks in endeavoring to control the flow of their national rice exchange request to balance out their particular residential markets. The five best shippers of rice are in charge of around 30% of the aggregate worldwide exchange, and the main ten are dependable around half of aggregate rice imports around the world. A large portion of the real players, including the latest best merchant, China, are situated in Asia, which is the landmass most in charge of movements on the planet’s rice showcase. Other huge rice-bringing in nations incorporate Nigeria, the Philippines, Iran, and Indonesia.

A considerable lot of the real players, including the latest best shipper, China, are situated in Asia, which is the landmass most in charge of movements on the planet’s rice showcase. Other noteworthy rice-bringing in nations incorporate Nigeria, the Philippines, Iran, and Indonesia. A lot of the rice mill plants have been established seeing the necessity of rice as a food supplement. The increasing demand in the current scenario is the basis of increase and expansion of the business of the basmati rice exporters.

The future of rice trade:

In spite of massive increases in the course of recent years, the worldwide rice advertise has been experiencing a few times of compression over the recent years. Notwithstanding this, the world’s rice exchange is required to experience real development in years to come, as key nations keep on initiating projects to build their rice generation and radically chopped down their reliance on imported rice.

As the world’s best buyers of rice modernize their ways of life and enhance their separate eating regimens, interest for new assortments of rice is additionally anticipated that would increment, taking into account different nations to assume progressively essential parts in the worldwide rice advertise. China’s uncommon development in 2015 came as amazement and, to this date, regardless of whether it will keep on dominating the market remains an intense inquiry to reply. Specialists guarantee that by the year 2040 an extra rice supply of no under 112 million tons will be required to take care of the developing worldwide demand, particularly if nations like Africa neglect to address their own developing populaces and in this manner more noteworthy sustenance asset necessities.

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Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

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